Loui.rocks follows the motto “celebrate your personality” and has come an impressive way since it was founded in 2020. The company, founded by Kristina Jürgensen, is much more than a fashion store. With a carefully curated selection of designers and concept products, loui.rocks offers a wide range of current trends as well as timeless classics of high fashion and lifestyle products. As a multi-brand fashion store, both established designer labels and emerging local brands are presented.

Loui.rocks Community

An outstanding feature of loui.rocks is the close ties to the community. The multi-brand store sees itself not only as a retailer, but rather as part of a lively and dynamic community of fashion enthusiasts. The Essen flagship store hosts regular events and wwwwwe90workshops to create memories and an atmosphere of openness and transparency. Loui.rocks is much more than just a store - it is a place where people meet, exchange ideas and share their passion for fashion and lifestyle. Another milestone was the introduction of the online shop in 2021. This initiative enables customers to experience the unique shopping experience across national borders and to choose from an even larger selection of products.

Loui.rocks Signature Collection

Loui.rocks has teamed up with Souleway to present a collection of unique, handcrafted products. The collection includes a variety of must-haves for everyday life, including a cap, a weekender, a shopper and a cosmetic bag. The pieces are each available in two colorways with a minimalist logo design in a washed-out look. What makes this collaboration so special? The pieces are made of 100% high-quality cotton canvas, a natural fiber that is not only durable but also environmentally friendly. These canvas products are made from natural cotton yet are water resistant, meaning they are not only stylish but also functional. Another highlight: Each individual accessory was made by hand in a renowned Hamburg atelier, guaranteeing the highest quality and attention to detail!