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ULLA JOHNSON

Ulla Johnson stands for romantic fashion. The brand offers designs that are playful yet elegant. Each garment embodies contemporary beauty.

DESIGNER DELIGHT

Be there at the fashion shows in Paris and Milan, look forward to upcoming collections in advance and finally get your favorite piece. The loui.rocks newsletter keeps you up to date so that you always know what's new in our store or in the fashion world.

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GET OUR FAVORITE ULLA JOHNSON LOOK

1 Fernanda - Faux silk stand-up collar dress

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€420.00

% €700.00 (40% saved)

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Ulla Johnson dresses are known for their feminine style and unique details. The US designer Ulla Johnson founded her label in 1998 and has since been known for her handmade dresses, which are made from high-quality materials such as cotton, silk and linen. The dresses and skirts often have striking patterns and embroidery inspired by different cultures. Ulla also places great emphasis on sustainability and uses eco-friendly materials and production processes to minimise the environmental impact of their fashion.

Creative prints and feminine elegance

The American brand Ulla Johnson has long captivated with prints with attention to detail, luxurious knitwear and fancy tailoring. The collections focus on natural materials, luxurious prints and feminine silhouettes. One of Ulla's bestsellers and must-haves is the floral-print midi dress and skirt. The exciting colours convince customers just as much as the unique cuts. Classics like the tiered midi dress and wide-leg dresses delight the brand's fans all over the world.

The Ulla Johnson success story

Raised in Manhattan, Ulla Johnson, the daughter of two archaeologists, now lives in Brooklyn with her husband and three children. Shortly after graduating from university, she founded her own fashion label. Ulla and a New York friend opened a store together, where she presented some of her own pieces. Among other things, dresses, tops, skirts, blouses and trousers. Her trademark is the eye-catching floral print that can be found in all her collections. As the interest in her collection was great from the very beginning, the American luxury department store brand Barneys became aware of her - the entry into the exclusive fashion industry for the label Ulla Johnson was secured.

Passion for details and luxurious prints

Johnsons proudly presents her passion for fashion and the associated love of detail in her collections. Ruffled midi dress, tiered midi skirt or unique cut-outs, the fashion designer inspires every lady. With floral prints or printed voile, the designer creates luxurious prints and unusual tailoring. To make her customers feel comfortable in their clothes, the fashion designer uses materials such as silk, cotton and alpaca wool.

Travelling as a source of inspiration

Due to her parents' occupation, the family travelled a lot to different places in the world. Ulla Johnson was influenced by different cultures and their lifestyles very early in her life, which is still reflected in her fashion today. Travelling means a lot to the designer. Before she dedicates herself to a new collection, she embarks on a new journey to a faraway country, which is to become the source of her inspiration. The unique colours, patterns and cuts that Ulla Johnson comes across during her expedition will inspire many fashion lovers in her next collection. The details in the design of the dresses and skirts were inspired by travelling and are perpetuated by bright colours in the label's fashion.

Global inspiration and sustainable production

Most of the fashion creations, including the famous Ulla Johnson dress, were inspired and also produced globally. Today, she is listed with retailers in America, Europe, Australia and Asia. But mainly her collections are made in Peru and India, where she travels every season and interacts with the locals. Being on site and the relationship with the producers is particularly important to Ulla Johnson. The sustainable work and the interplay of the individual patterns and materials make her dresses, blouses, tops, skirts and handbags so special and give the individual pieces their character.

Ulla Johnson's distinctive dresses

The dresses by Ulla Johnson inspire with their mix of boho elements and thoughtful details: flounces, embroidery and ethnic prints make the label's exclusive fashion unmistakable. With her women's fashion, in which mini dresses, T-shirts, midi dresses, jumpers and bags can be found, Ulla Johnson casually managed to redefine the style of business wear in a new and different way. To this end, all the pieces in her collections are based on natural fibres. Optimism and ethno-hippie inspiration - these are probably the most fitting descriptions when one thinks of the US brand Ulla Johnson.