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ANINE BING represents modern, timeless wardrobe essentials. The brand was founded in 2012 in Los Angeles by designer and creative director Anine Bing, together with her husband, Nicolai Bing. What began in a small garage in the trendy neighborhood of Silver Lake has grown into a global fashion phenomenon within a decade.
DESIGNER DELIGHT
Sei bei den Fashion Shows in Paris und Mailand dabei, freu Dich schon im Voraus auf kommende Kollektionen und ergatter endlich Dein Lieblingsteil. Der loui.rocks Newsletter hält Dich Uptodate, sodass Du immer weist was es bei uns im Shop oder in der Modewelt Neues gibt.
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Scandinavian Roots and the Spirit of Los Angeles
ANINE BING’s designs combine the best of both worlds: minimalist elegance and laid-back coolness. Inspired by Scandinavian simplicity and the vibrant energy of California, the brand creates wardrobe basics that are versatile, easy to combine, and designed to last beyond fleeting trends. Whether it’s high-quality blazers, casual jeans, or elegant leather jackets – every piece is meant to become a long-term staple in your personal wardrobe.
A Global Success – Worn by Celebrities and Fashion Insiders
With its clear design philosophy, ANINE BING has conquered the fashion world. The brand operates stores in fashion hotspots like New York, Paris, and London. Its collections are regularly worn by A-list celebrities and influencers and are celebrated in leading magazines such as Vogue, Harper’s Bazaar, and Forbes.
More Than Fashion: A Commitment to Women
Anine Bing stands for more than just great fashion – she is also dedicated to female empowerment. Through her initiative “Mentor Moments,” she offers women around the world the chance to benefit from her experience and knowledge through private mentoring sessions. Additionally, she supports various projects and organizations focused on the empowerment and education of women and children.