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Ely Ely is a young Italian fashion label founded in 2024 by Ukrainian designer Elizaveta Yurusheva. The collections are characterized by minimalist cuts, clean lines, and carefully selected, high-quality materials. Each piece combines timeless elegance with maximum comfort, allowing women to feel confident in any situation.
DESIGNER DELIGHT
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Origin & Vision
Ely Ely was founded in 2024 by Ukrainian designer Elizaveta Yurusheva in Italy. Inspired by her personal journey, the brand’s vision is to create timelessly beautiful clothing that empowers women at every moment of their lives. The label consciously distances itself from fleeting fashion trends and instead focuses on longevity, authenticity, and a clear aesthetic.
Minimalism with Soul
Each piece from Ely Ely tells the story of a purist idea brought to life through subtle details. The silhouettes are clean and precise, yet always cut to allow freedom of movement and comfort. Whether it’s a sculpturally twisted slim-fit bodysuit or a midiskirt with delicate macramé lace, the fusion of crisp lines and soft shapes creates a look that is both powerful and feminine.
Tangible Luxury
At Ely Ely, natural, high-quality fabrics take center stage. Luxurious Italian cashmere blends, fine silk, and premium wool qualities are paired with innovative knit structures. A small percentage of elastane ensures effortless movement—without any synthetic blends. Every garment is crafted with the utmost care in ateliers in Italy, Romania, and Mongolia, so each piece is not only beautiful but also durable.
Confidence in Comfort
The focus on perfect fit is unmistakable at Ely Ely. Tailored jackets and suiting pieces appear especially elegant thanks to their streamlined lines, while hidden zippers and invisible closures ensure that the outer contours remain uninterrupted. Asymmetrical inserts and delicate hardware details—such as slim gold or silver accents—provide understated yet impactful highlights.
From Milan to Online
The debut Spring–Summer ’25 collection celebrated its premiere in April 2025 at an exclusive pop-up event at the Fairmont Grand Hotel Kyiv. Since then, the Ely Ely showroom at Via Vincenzo Bellini 11 in Milan has invited guests to experience the world of Ely Ely in person. At the same time, the online store offers a clearly structured shopping experience.
Ely Ely combines modern simplicity with thoughtful details and the highest quality—designed for women who want to feel comfortable and confident, no matter the occasion.