FRIENDLY HUNTING

Friendly Hunting – Luxury Fashion with Soul, Meaning, and Style

Friendly Hunting is a German luxury label based in the Chiemgau region of Bavaria, known since its founding in 2005 for blending responsible fashion, traditional craftsmanship, and spiritually inspired aesthetics. The vision of founder Christian Goldmann was clear from the beginning: fashion for people with a positive attitude, made with respect for people, animals, and nature. The family-run company combines the finest natural materials like cashmere and silk with fair production in Nepal and a style that radiates cultural diversity, depth, and lightness. The label is aimed at those who see aesthetics, sustainability, and social responsibility as one and want to express themselves through clothing without conforming to fleeting trends.

Inspiration & Style: Where Color, Art, and Philosophy Intertwine

Friendly Hunting collections tell stories. Whether floral motifs, spiritual symbols like the "Tree of Life," oriental touches from Marrakesh, or Buddhist-inspired mandalas – each design is rooted in culture, art, and nature. Characteristic are the colorful, hand-printed designs, often created in small screen-printing workshops in Nepal. Collections bear poetic names like "Garden Eden," "Eyes of Marrakesh," "Monarch Butterfly," or "Flower of Life" and reflect a deep longing for beauty, harmony, and connection with the world.

The designs combine lightness with depth: airy caftans, flowing silk dresses, wide blouses, or luxurious scarves evoke a sense of inner and outer richness. Cultural references are never folkloristic but interpreted in a modern way. A special feature: many pieces are cross-seasonal and suitable from resort holidays to urban everyday wear. This versatility appeals especially to customers seeking to unite quality, functionality, and timeless elegance. Men are now also catered to with their own collection – a sign the label is growing without losing its soul.

Cashmere, Silk, and Craftsmanship: Production with Heart from Nepal

The connection to Nepal is more than logistical – it’s emotional. Every collection piece is made by hand in Nepal, from spinning cashmere wool to weaving, printing, sewing, and finishing. Skilled artisans in Kathmandu work in small workshops that have had close partnerships with Friendly Hunting for years. Production follows principles of fairness and appreciation. Many workers come from traditional weaving families whose knowledge has been passed down through generations – now carried forward in the collections.

Another cornerstone of the brand is the social project "Amazing Namasté": a children’s home in Kathmandu initiated by Friendly Hunting that offers children in difficult circumstances a new home, education, and loving care. The children are supported long-term – through school and beyond. This commitment is not a PR tool, but deeply rooted in the brand’s philosophy. Christian Goldmann and his family personally visit the home, maintain close relationships with caregivers, and ensure transparent structures. This creates fashion with true added value – not just economically, but humanly.

Sustainability: Not a Trend, but a Living Commitment

For Friendly Hunting, sustainability means responsibility at all levels. Only natural and ecologically sound materials are used, such as GOTS-certified cotton, responsibly sourced silk, and cashmere with the "Good Cashmere Standard." Recycled cashmere is also used to conserve resources. The brand produces only what is needed – avoiding overproduction and aggressive discounting. The long-lasting quality makes the garments true investment pieces. Packaging is made from recycled or plastic-free materials, and the carbon footprint is actively minimized.

Transparency is paramount: supply chains are traceable, partnerships are long-term, and standards are high. Since 2021, Friendly Hunting has been GOTS-certified, one of the world’s strictest standards for ecological and social responsibility. Yet the brand chooses not to promote this loudly. Christian Goldmann sees sustainability as a given, not a marketing tool. Those who wear Friendly Hunting choose quality with a conscience – quiet, but powerful.

Stores, Fashion Week & Signature Pieces

Friendly Hunting presents its collections at selected events like Paris Fashion Week or showrooms in Düsseldorf and Munich. The focus is not on pompous runway shows, but curated experiences that blend fashion, culture, and sensuality. Flagship stores in Munich, Frankfurt, and Düsseldorf are more than retail spaces – they are experiential venues with handcrafted interiors, sound installations, and art objects. Each shop is designed by Christian Haas to spatially interpret the brand’s philosophy: organic, inviting, and soothing.

Signature pieces include printed cashmere scarves, kimonos, and caftans with prints like "Cheetah" or "Garden Eden," iconic felted stoles, and cashmere-silk blend wraps. Accessories and lifestyle items such as porcelain (in collaboration with the Reichenbach porcelain manufacturer), scented candles, silk rugs, or embroidered dogwear round out the assortment. The Maison line unites fashion and interior design. Notably, many scarves are designed to be gender-neutral and collectible.