The fashion house Isabel Marant was founded in Paris in 1995. But the story begins earlier. As early as 1989, at just 22 years old, Isabel Marant launched the knitwear and jersey line Twen together with her mother, Christa Fielder. Even then, it was clear: it wasn't about fashion for special occasions, but about clothing for everyday life.

In 1995, Isabel Marant presented her first collection under her own name. Three years later, she opened her first boutique in a former artist's studio on Rue de Charonne in the Bastille district. Not a classic flagship store, but a place with personality – creative, approachable, a little bit messy.

In 2000, the Isabel Marant Étoile line was launched, further emphasizing the brand's casual core. The menswear collection followed in 2017, and eyewear in 2021. Despite international growth, the signature style has remained unchanged: wearable, confident, and timeless.

Isabel Marant is considered one of the most undisciplined fashion houses in France. While many luxury brands strive for perfection, this brand thrives on movement, materiality, and a certain degree of chaos. Inspiration arises from travel, encounters, and real life.

No piece leaves the atelier without Isabel Marant trying it on herself. This close connection to the product is palpable. Typical features include flowing fabrics, embroidery, floral prints, fringes, structured jackets, and casual boots with slim heels.
What makes Isabel Marant special is her consistency. Trends are observed, but never copied. A garment from ten years ago can be effortlessly combined with current collections. This consistency is not nostalgia, but a matter of principle.