About Us
Founder
Kristina Jürgensen has created loui.rocks, a place that reimagines retail: as an experience, a community, and a movement. She sees fashion radically differently – luxurious, curated, and approachable .
The idea behind loui.rocks
After studying medicine and gaining 16 years of industry experience, she followed her vision: to unite luxury and diversity and bring together people who love fashion. The store opened in Essen in August 2021, followed by the successful online shop in 2022. Today, loui.rocks inspires customers both in-store and online, with a strong community and a team of over 15 employees.
Around the world with high impact
Kristina travels internationally to fashion events in Paris, Milan, and the USA, bringing trends and inspiration directly to the Ruhr region. The store is a stage, a living room, and a concept space all in one – sometimes a shop, sometimes a club, sometimes a pop-up. Always special, always different.
As a mother of four, Kristina combines family, fashion, and leadership. She draws strength from her family, embodies female power, and simultaneously builds a company that is constantly growing while remaining personal.
TEAM ONLINE
Behind the scenes, our online team ensures that our fashion world can also be experienced digitally. With creativity, expertise, and attention to detail, we make sure that trends and favorite pieces are just a click away. Whether it's the website, content, or design – we translate the loui.rocks feeling into the digital world. Always with the goal of making the experience as authentic and approachable as you know it from our store.
TEAM ONLINE
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VIVI
Online Marketing & E-Commerce Manager
Vivi isn't just the expert when it comes to our products and website, she's also the heart and soul of many of our looks. With her keen eye for detail, she ensures that everything fits perfectly – both on the website and in front of the camera. Fun fact: She's worn every collection herself at least once.
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LEO
working student
Leo is our support person for everything related to content and the shop. With a keen eye for detail, he works on image editing, video editing, and ensures that our online shop always stays up to date – whether behind the camera or fine-tuning on the screen.
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FJOLLA
Student trainee in marketing
Fjolla supports our marketing team and ensures that the texts and products in the online shop are presented perfectly. Her relaxed nature makes her a true team player. Whether in front of or behind the scenes, Fjolla always stays cool – even when fashion chaos erupts around her.
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MARIE
Head of Design
Marie is our creative all-rounder behind the camera and at the design desk. With her open personality, structured approach, and genuine passion, she conjures the perfect image from every moment. Whether it's photoshoots or graphic design, Marie brings not only creativity but also a meticulous attention to detail. Her warm nature makes her a true team player who brings our projects to life with enthusiasm.
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HEMID
Team Lead Growth Marketing Manager
Hemid is the mastermind behind our numbers and the calm center in the SEA and SEO jungle. A true coffee addict, he only really gets going after his third cup – but then he's full of energy and focused. With his level-headed approach, analytical mind, and wealth of expertise, he ensures that loui.rocks always performs at the top online.
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ANGELINA
E-Commerce Assistant
Angelina is the helping hand you can always rely on – dependable, dedicated, and highly motivated. She takes care of our production facility and ensures that no detail is overlooked. With her calm and friendly manner, she creates a pleasant atmosphere within the team and brings order to every task.
TEAM STORE
Here, fashion experts rock with heart and style! Our store team transforms every shopping trip into a mini-adventure – with perfect styling tips, spontaneous fashion advice, and tons of good vibes. We live and breathe fashion, breathe trends, and ensure that every customer leaves with a smile and the perfect outfit.
It's working again.
TEAM STORE
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CLAUDIA
Store manager
Claudia is our store manager – she keeps everything running smoothly and leads the team with dedication. With her experience and keen understanding of people, she ensures that every customer receives personalized service and feels completely at ease. Even on hectic days, she stays calm and collected, and her energy and positive attitude inspire everyone to give their best.
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GJON
Fashion consultant
Gjon is the charmer of the team – always in a good mood and with a keen eye for trends. He advises customers with passion and ensures that everyone finds the perfect outfit. His open personality is contagious, and he immediately notices when someone needs a motivational boost.
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NATASCHA
Fashion consultant
Natascha is the busy bee of the team. She takes her time with each customer during consultations and, with her calm and attentive nature, always finds the perfect outfit. Friendly, reliable, and full of positive energy, she's someone you can always count on.
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ANNETTE
Freelancer
Annette supports us as a freelancer with her many years of experience in the fashion world. She brings not only a wealth of expertise but also an incredible sense of trends and styles. Anyone who knows Annette knows that her open nature and humor are simply infectious. She makes everyone laugh and always creates a positive atmosphere.
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CLAUDIA
Fashion consultant
Claudia brings not only structure but also a great deal of heart to the team. With her warm personality and helpful nature, she is there for everyone – reliable, meticulous, and always with a smile. No matter how busy things get, Claudia remains the calming presence that everyone on the team needs. -
FELIX
Shop Assistant
Felix is the man for all seasons – a true multi-talent who always has a solution ready. Whether as a transporter, all-rounder, or helping hand, he pitches in wherever he's needed and always has a witty remark ready. With his open and charming nature, he always spreads good cheer.
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ANNIKA
Fashion consultant
Annika is our absolute ray of sunshine – always in a good mood, always full of positive energy. With her warm-hearted nature and the best advice at hand, she's the colleague everyone on the team needs. She brings the perfect mix of relaxation and energy, is full of drive, and makes sure everything runs smoothly.
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OLE
Shop Assistant
Ole brings fresh energy to the team! As a fashion-conscious student, he's open-minded, helpful, and always there when there's work to be done. His friendly nature creates a positive atmosphere, and he pitches in wherever he's needed. Ole keeps a better eye on the warehouse than anyone else.
