In 1994, the Italian luxury label Avant Toi was founded by siblings Fiorelle and Mirko Ghignone. They created their sweaters, coats, shorts, and turtlenecks with the aim of adapting to the ever-changing market and meeting the needs of their customers. The two designers distinguish themselves from their competitors with their fashion, which reflects a blend of art and aesthetic research. Each garment is unique thanks to a special airbrush dyeing process and is at the forefront of trendsetting. Only the finest materials, such as wool and cashmere, are used in the collections, ensuring they feel exceptionally light against the skin and are also breathable.

The two Avant Toi founders always envisioned something truly special for their collection. Their original goal was to make each piece unique through individual details. Avant Toi sweatshirts, T-shirts, blouses, and trousers are colored using an airbrush dyeing method. Special shades and diverse hues characterize the brand. Whether distressed, smoked, or flocked – Avant Toi captivates with extraordinary details and surprising bursts of color.

From the very beginning, the desire for unique and distinctive designs was driven by artistic inspiration. Designer Mirko Ghignone succeeded in completely reinventing the world of cashmere fashion with his label Avant Toi. The knit sweaters, T-shirts, V-neck and crewneck pullovers impress with their fine materials. Customers are delighted by the exceptional comfort and durability of the garments.

Breaking the rules regarding stylistic and aesthetic standards is at the heart of Avant Toi's philosophy. A stylistic bridge is deliberately created between the classic concept of the conventional cashmere world and the charm of what appears old and worn. In this way, Ghignone presents his clothing full of artistic contradictions, giving it a vintage look.

Authenticity, individuality, and uniqueness – Avant Toi immediately won over the loui.rocks team. The combination of playful details, high-quality cashmere, and exceptional color palettes has captivated not only us, but also women and men worldwide. The label impresses with luxurious knits and yarns that are not only durable but can also be worn in a variety of seasons. Avant Toi's designs pair perfectly with our brands and stylishly complete any outfit.