When Isabel Marant founded her eponymous fashion house in Paris in 1995, her design language was already clearly recognizable. This was evident even in her first knitwear and jersey line.TwentyHer first fashion line, which she launched in 1989 at the age of 22, showcased her flair for wearable fashion that transcended fleeting trends. Her first appearance on the catwalk under her own name marked the beginning of a career consistently guided by personal style rather than fashion conventions.

In 1998, Isabel Marant opened her first boutique on Rue de Charonne, in a former artist's studio in Paris's Bastille district. The location was a deliberate choice: unpretentious, creative, and authentic. To this day, the address is considered the brand's historical heart. With the introduction of the lineIsabel Marant ÉtoileIn 2000, the company expanded its offerings to include a more casual, urban interpretation of its own aesthetic. This was followed by a menswear collection in 2017 and an eyewear line in 2021.

In the often formal world of Parisian fashion, Isabel Marant has always been considered an outsider. She consciously rejects the glossy aesthetic and instead designs clothing for everyday life. Her inspiration comes from travel, cultures, and materials that are allowed to show signs of wear. Her uncompromising approach is remarkable: no design leaves the atelier without her having worn it herself – a rare requirement in an increasingly industrialized fashion world.

Isabel Marant's style is often described as Parisian boho-chic, but this label falls short. Her designs combine relaxed silhouettes with precise tailoring, handcrafted details, and a subtle sensuality. Embroidery, leather, suede, and ethnically inspired patterns appear not as mere decoration, but as an integral part of a modern wardrobe. Her fashion never feels contrived, but rather effortless – and therein lies its strength.

With the Bekett Wedge sneaker, Isabel Marant created a design that resonated far beyond the fashion world. Long before the rise of so-called "ugly sneakers," she developed a shoe that combined comfort, function, and style. Accessories like the Oskan Moon Bag are now staples of contemporary fashion. Despite international expansion—from Paris to New York to Asia—the brand has maintained its distinctive, personal touch.

Isabel Marant’s commitment to artisanal traditions is not a retrospective statement but has always been an integral part of her work. In 2021, she established an endowment fund to support textile craftsmanship and simultaneously launched Isabel Marant Vintage, a platform for selected pre-owned pieces from the brand. At a time when authenticity is increasingly becoming a currency, Isabel Marant clearly positions herself as a fashion house that unites responsibility, longevity, and creative integrity.