The creative and artisanal foundation for Ami Paris was laid in the most demanding ateliers in the fashion world, where perfection is the only measure of success. Alexandre Mattiussi, a graduate of the prestigious Parisian fashion school ESMOD, spent over a decade gaining invaluable experience working with the biggest names in the industry. He began his journey at Dior, where, at 30 Avenue Montaigne, he learned the fine art of menswear tailoring and the importance of a flawless silhouette from the ground up. He later moved to Givenchy, where, under Riccardo Tisci, he experienced a darker, streetwear-influenced romanticism, and finally to Marc Jacobs, where he developed a deep understanding of commercial relevance and the pulse of the global market.

Yet, amidst this world of exclusive haute couture, global luxury strategies, and fleeting trends, a sense of alienation grew within him. He designed fashion for a catwalk, for a perfectly staged fantasy, while his true inspiration was out on the bustling streets of Paris: his friends—the artists, musicians, photographers—who possessed style without even thinking about it. He lacked a connection to real, unpolished life. It was this yearning for authenticity that drove him in 2011 to make the bold decision to leave the gilded cage of established luxury brands and realize his own vision.

With Ami Paris, he fulfilled his dream of creating a brand that feels as authentic and relaxed as a long dinner with friends. The name Ami is a brilliant double meaning that perfectly captures the heart of the brand: it's not only the French word for "friend," but also a clever play on Mattiussi's own initials (AM). It's his personal manifesto, signaling: This is my vision, honest and direct from me to you – like from a friend.

His collections are the perfect translation of that Parisian lifestyle. They are effortlessly chic because they are based on timeless archetypes of a men's wardrobe—the perfect wool coat, the well-cut shirt, the high-quality knit sweater—but always with a modern, casual twist. The fits are more relaxed, the materials luxurious yet wearable. It's a wardrobe that is direct and accessible, far removed from elitist constraints and complicated trends that vanish after a season. Ami Paris offers a stylish reality, not a fleeting fantasy.