KUJTEN: A portrait of the Parisian fashion label by Carole Benaroya and Stéphanie Eriksson
Founded in Paris in 2012, the fashion label KUJTEN focuses on cashmere apparel, reinterpreting the traditional natural material through modern cuts and expressive colors. Founders and childhood friends Carole Benaroya and Stéphanie Eriksson combine French design aesthetics with Mongolian manufacturing tradition. Those looking to learn about the brand's origins, materials, and unique features will find in KUJTEN an example of contemporary knitwear design. The collections include both classic basics and seasonal statement pieces for women, men, and children.
The name KUJTEN is derived from a mountain peak in Mongolia, the country where the label manufactures its cashmere products. Stéphanie Eriksson contributed her many years of experience in knitwear design from a British fashion house to position cashmere away from conservative color palettes. The designs are created in Paris, while production takes place in Mongolia, a region known for sourcing fine cashmere fibers. In addition to a variety of colors, the brand places great importance on details such as intricate knit patterns, modern silhouettes, and clean finishing of seams and cuffs.
The collections are aimed at customers looking for timeless knitwear with a modern twist. The core range includes cashmere sweaters, cardigans, scarves, and hats, which are regularly complemented by new color palettes and fits, such as oversized or relaxed-fit silhouettes. In addition to the classic cashmere lines, KUJTEN also offers products made from linen, silk-cashmere blends, and an organic cashmere collection. The minimalist design language of many models allows for versatile everyday combinations, while special capsule collections and collaborations provide seasonal accents.
KUJTEN: Fit, sizing advice and cashmere care
The fit of KUJTEN models varies significantly depending on the design, ranging from body-hugging to distinctly dropped-shoulder oversize cuts. As there is no one-size-fits-all recommendation, customers should always consider the specific measurements and the description of each silhouette when making a selection. Cashmere is fundamentally characterized by its soft feel and natural elasticity, which allows the material to adapt well. Careful workmanship helps ensure that the garments retain their shape when treated correctly.
For the care of its cashmere products, KUJTEN expressly recommends machine washing, provided certain conditions are met. Items should be turned inside out, washed on a special wool cycle at a maximum of 20°C, and spun at no more than 500 revolutions per minute. It is important to use a special wool detergent in small amounts and to strictly avoid fabric softener. After washing, cashmere is best dried flat on a towel, away from direct sunlight and heat sources; a tumble dryer must not be used.
KUJTEN combines the traditional Mongolian cashmere craft with the contemporary design sensibility of its Parisian founders. The brand offers a wide selection of knitwear, ranging from classic basics to modern, vibrant designs. Those who follow the specific care instructions and choose their fit based on the model details will enjoy long-lasting garments. With this concept, KUJTEN has established itself as a staple for modern cashmere fashion.
Frequently Asked Questions about KUJTEN
What makes KUJTEN so special?
KUJTEN combines French design with traditional cashmere craftsmanship. Its characteristics include modern cuts, expressive colors, and high-quality knit details that provide a contemporary interpretation of classic cashmere.
Where does KUJTEN come from and where is the clothing manufactured?
KUJTEN was founded in Paris in 2012 by Carole Benaroya and Stéphanie Eriksson. The designs are created in Paris, while the cashmere products are manufactured in Inner Mongolia.
How do KUJTEN sizes run?
The fit varies by model from form-fitting to oversized or relaxed fit. Therefore, the specific product description and the measurements provided for the model should always be taken into account when choosing a size.
Where can I buy KUJTEN in Essen?
KUJTEN is available at loui.rocks at Bredeneyer Straße 114 in Essen-Bredeney as well as online.
How do I properly care for KUJTEN cashmere?
For cashmere, KUJTEN recommends a wool wash cycle at a maximum of 20 °C and no more than 500 revolutions per minute. Use a small amount of special wool detergent without fabric softener. Afterward, the garment should be dried lying flat on a towel and must not be tumble dried. The respective care label is always the definitive guide.
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