Every great story has a small beginning. Farm Rio's story didn't begin in a glittering Parisian atelier in 1997, but under the Rio sun, at the vibrant Babilônia Feira Hype fashion flea market. Here, amidst music, laughter, and the aroma of street food, founders Katia Barros and Marcelo Bastos set up a small stall with a simple yet powerful idea: to make the soul of Brazil wearable. Today, decades later, that small stall has become a global phenomenon, a showcase for Brazilian creativity that has conquered the catwalks and hearts of the world.

The inexhaustible source of inspiration has always remained the same: the overwhelming beauty and diversity of Brazilian nature and culture. The exotic flora and fauna of the Amazon, the vibrant colors of Carnival, the organic forms of Oscar Niemeyer's architecture, and the carefree spirit of the Cariocas (the inhabitants of Rio) – all of this flows into the unique, hand-drawn prints that transform the designs into true works of art.

That Farm Rio remains in the hands of its founders to this day is no coincidence, but rather the very heart of the brand. This is evident in the uncompromising creativity and authentic vision that permeates every collection. Equally palpable is the deeply rooted commitment to sustainability, which goes far beyond empty promises. Perhaps the best-known project is the partnership with "One Tree Planted," where for every item sold, a tree is planted in the Amazon rainforest – a direct investment in protecting the very nature that inspires the brand. Furthermore, many pieces are made from eco-friendly materials such as Ecovero™ viscose, organic cotton, or recycled fibers. At the same time, the brand actively supports local communities and artisans to preserve traditional techniques and create fair economic opportunities.