For the Schellenberger brothers, fashion isn't an abstract concept studied in books; it's part of their DNA. A love for and a deep, almost intuitive understanding of textiles were practically instilled in them from birth. Now in their second generation, they carry on a legacy built on the fundamental, yet often forgotten, values ​​of first-class craftsmanship and uncompromising quality. This knowledge wasn't acquired in lecture halls, but rather absorbed over years – through daily interaction with the feel of a fabric, the precision of a seam, and the drape of a silhouette. It is this authentic, deeply rooted foundation that distinguishes Rossi from many other young brands and gives it its soul.

But the brothers wanted more than just to honorably continue the tradition. Their deeply held conviction, their manifesto, is this: fashion must be more than a fleeting consumer good, more than a passing trend forgotten after six months. It must have meaning, radiate longevity, and represent genuine value. With Rossi, they have therefore created a label that masterfully unites these apparent opposites: on the one hand, there is timeless elegance, evident in the respect for the material and classic tailoring. Every seam, every fabric choice, and every silhouette testifies to this uncompromising commitment. On the other hand, a progressive, almost rebellious spirit pulsates, consciously challenging the rigid, outdated conventions of the fashion world—above all, the separation of genders. Rossi is living proof that one can uphold classic values ​​while simultaneously boldly shaping the future.