Production in family-run factories

Gigi Hadid repeatedly emphasizes the importance of close partnerships. Guest in Residence therefore collaborates with small, family-run workshops in Italy and Portugal, where seamstresses and tailors are paid fairly and can earn a living from their craft. These workshops combine modern technology with decades of experience in textile craftsmanship, ensuring that every garment meets the highest quality standards. Instead of anonymous, large factory halls, production takes place in small batches, resulting in manageable production runs and thus avoiding overproduction. Close on-site oversight guarantees that all stages of production – from cutting and sewing to final inspection – are carried out under humane conditions.

Low-pollutant dyes and water management

A particularly critical aspect of fashion production is the dyeing of fabrics. Guest in Residence consciously uses OEKO-TEX®-certified dyes that are free of heavy metals and azo dyes. The partner dye works operate closed-loop water systems in which wastewater is filtered and reused multiple times. In this way, the label not only conserves valuable resources but also prevents toxic chemicals from entering rivers and soils. The light pastel shades of the summer collection and the intense dark blue hues of the autumn line are therefore not only fashionable but also ecologically responsible.

Recycling and take-back at the end of life

Guest in Residence goes beyond simply selling clothes and considers the entire life cycle of a garment. Customers can return used items – either to the Guest in Residence store or by mail. There, the textiles are inspected and, depending on the material, recycled into new yarn, donated to local charity shops, or further processed in upcycling workshops. This take-back program ensures that as little material as possible is discarded unused and extends the product life cycle far beyond the initial wearing. Participants receive a discount voucher for their next purchase – an incentive to actively engage in the circular economy.

Community engagement and social projects

For Guest in Residence, sustainability encompasses not only environmental aspects but also social responsibility. A portion of the proceeds from every collection sold goes toward empowering women in the producing countries. Workshops on craft techniques, language courses, and financial literacy particularly strengthen women who otherwise have limited access to income sources. These projects are also regularly featured at loui.rocks store events, so as a customer, you can see firsthand how your purchase supports people on the ground.