Pastel colors are a wonderful alternative to classic colors like black, gray, or beige. They appear light, feminine, and modern without being overpowering. Thanks to new cuts, high-quality fabrics, and clean silhouettes, pastel looks appear much more sophisticated and exciting today than they did just a few years ago.

Brands and designers are leading the way: models like Gigi Hadid with her Guest in Residence program, and Scandinavian labels, are repeatedly embracing pastels. Colors like butter yellow, which was already extremely popular last year, are here to stay. And baby blue is currently THE trend color par excellence – fresh, modern, and incredibly versatile.

Who suits pastel colors?

The great thing about this trend is that pastel really suits everyone. You just have to choose the right undertone:
Those with warm skin tones should opt for pastel colors with warm undertones such as light yellow, apricot, butter yellow, or pastel orange.
Cool skin types look particularly fresh in pink with a blue undertone, mint green or baby blue.

An absolute bonus: Light blue and soft lilac really suit everyone! These colors flatter both light and dark skin, go with blonde, brown or dark hair and work at any age.