From the gym to the street: The emergence of a mega-trend

Originally conceived as practical sportswear, athleisure has made its way from the gym to the world's major cities. Sneakers in the office, leggings while strolling around town, or a hoodie with a blazer – all of this would be unthinkable without this trend. The fashion world has understood: comfort isn't just about convenience, it's about making a statement.

Just a few years ago, it would have been unthinkable: leggings with sneakers in a café, a hoodie under a blazer in the office, or sporty outfits for a dinner date. Athleisure has made this style suitable for everyday wear – and not just comfortable, but consciously fashionable.

What once began as purely functional sportswear has evolved into a global lifestyle trend: Athleisure is now part of major fashion categories – worn by influencers, celebrities and models on social media as well as on the streets of major fashion capitals.

Why is that? Because athleisure is not just clothing, but a statement about lifestyle, well-being and self-confidence:

You show that you are active, conscious and stylish – all without changing outfits between workout and everyday life.

SHOP YOUR SPORTWEAR LOOK

Athleisure as a fashion statement – ​​comfort becomes a style code

What surprises many is that athleisure is no longer just functional sportswear. It's a trend that incorporates high-fashion elements and combines them with luxury aspects. Designer labels are experimenting with sporty cuts, technical fabrics, and elegant silhouettes – high-end athleisure is becoming a coveted must-have.

The secret to this trend:
-Multifunctionality: Clothing that can go directly from the gym to the office or a date.
-Innovation in fabrics: Breathable, elastic, lightweight – and yet stylish.
-Lifestyle factor: Modern everyday life demands style, comfort & flexibility all in one.

This combination makes athleisure a perennial favorite, not only on Instagram and TikTok, but also on the catwalks and in premium collections.

Athleisure demonstrates how fashion is changing: away from rigid categories and towards flexible, functional styles that combine lifestyle, sport, and fashion. Comfort is now a must-have, but with style and attitude.

Want to express who you are through your look? Then athleisure is the perfect platform for doing so – sporty, confident, stylish. Because this trend is here to stay.

SHOP YOUR SPORTWEAR LOOK

Shop your

SPORTWEAR LOOK

Sport is the new black: Athleisure conquers the fashion world

Trend tips: How to wear athleisure correctly in 2026

  • A classic combination:Leggings + oversized blazer + sneakers: sporty meets chic.
  • Sneakers as a key piece:White shoes or stylish high-tech sneakers complete your look.
  • Layering is king:Hooded sweaters worn under trench coats or sporty tops worn over hoodies create a deliberate and modern look.
  • Use accessories smartly:Caps, crossbody bags or statement sunglasses transform athleisure into fashion.
  • Choose premium textures:High-quality materials such as tech fleece or premium knit details enhance the look.