In an industry where climate and human impacts are often overlooked, Alémais has a clear mission. The brand is committed to embodying the concept of sustainability in all its facets. With a respectful approach to our environment, Alémais has adopted the principles of circular design and places a strong emphasis on recyclability, eco-friendly practices, and the use of renewable, organic, and recycled materials.

Alémais' foundation is founded on the appreciation of traditional craftsmanship and collaboration with artisans from various parts of the world. Each collection celebrates the beauty and uniqueness that results from the application of ancestral artisanal techniques passed down from generation to generation. Collaborations with highly skilled artisans from India, China, and Africa reflect the diversity of inspirations that unite in Alémais' artistic visions.

Alémais' collaborations with various artists from all over the world are a testament to the diversity and creativity found in each collection. These numerous collaborations result in unique designs and artworks. Alémais stands for nature-inspired designs with vibrant colors and artfully crafted patterns. Flowing cuts and attention to detail are typical of the brand and once again reflect its deep connection with art and nature.

In May 2023, Alémais opened Afterpay Australian Fashion Week with a presentation of Resort '24, KABOOM. With a striking entrance, Alémais unveiled a stunning collection featuring 69 looks. Floral motifs and vibrant color palettes characterize Alémais' designs. Inspired by the fashion era of the 1960s and 1970s, the designs showcased a combination of nostalgic inspiration with contemporary and futuristic elements. The presentation reflected a play on contrasting textures, striking prints, and dynamic cuts that captured the essence of Alémais's artistic vision. Alémais's runway show was a kaleidoscope of vibrant colors and creative energy.

The desire to break the conventional 'take-make-waste' model is deeply embedded in Alémais' DNA. The Australian label not only advocates for environmentally friendly practices but also actively combats environmental destruction. With the sale of every garment, a tree is planted, and Alémais has already funded the planting of 200,000 trees – a sign of its commitment to protecting forests worldwide.

Alémais's choice of materials strikes a balance between aesthetic elegance and environmental sustainability. The use of organic, recycled, and mono-materials (89% of the materials are mono-materials) facilitates recycling and reduces the ecological footprint. Materials like linen and hemp, which have a lower environmental impact and are produced using traditional handcrafting methods, find their way into Alémais' collections. Another pillar of the label's ethics is responsible sourcing. For example, the brand sources its wool from suppliers who meet the "Responsible Wool Standard," thus prioritizing sheep welfare.