In 2003, Camilla founded her eponymous label, which quickly developed into an internationally renowned fashion brand. The vision of the Camilla brand is borne by Camilla Franks, one of Australia's leading fashion designers. Known for her intricate, artistic prints and cosmopolitan aesthetic, Camilla tells stories of her global travels through her creations. The label was launched at Australian Fashion Week in 2004 and has since captured the hearts of fashion enthusiasts around the world. The brand found its true creative home in the faraway lands of India. In a land rich in craftsmanship and rich textiles, Camilla discovered her passion for unique prints and artful designs.

Camilla is known for her bold and vibrant prints, which act as a diary of her global travels. Each design tells a story and carries the spirit of the cultures and communities Camilla encountered on her journeys. The creations are not only inspired in India but also handcrafted there—with a dedication to detail and artistry that transforms each piece into a work of art. The collections feature meticulous print placement that adapts harmoniously to every body shape. Each piece is lovingly cut, sewn, and intricately embellished by hand, delivering it to its wearer as a wearable work of art.

Beyond art, Camilla is actively committed to sustainable practices and ethical standards in the fashion industry. Through partnerships with local artisans and the use of eco-friendly materials, the brand minimizes its ecological footprint. This commitment is reflected in every garment, which is not only beautiful but also makes a positive contribution to the world.

Camilla is a platform for change. With a strong focus on conscious creation and innovation, the brand is committed to positive change. Through transparency, open communication, and the promotion of a sustainable future, Camilla inspires its customers to be part of this mission. Every garment is a statement of individuality, style, and the beauty of craftsmanship.