Ely Ely

Ely Ely is a young Italian fashion label founded in 2024 by Ukrainian designer Elizaveta Yurusheva. The collections are characterized by minimalist cuts, clean lines, and carefully selected, high-quality materials. Each piece combines timeless elegance with exceptional comfort, empowering women to feel confident in any situation.

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Origin and Vision

Ely Ely was founded in Italy in 2024 by Ukrainian designer Elizaveta Yurusheva. Her personal journey gave rise to a vision: to create timelessly beautiful clothing that empowers women at every stage of their lives. The label consciously distances itself from fleeting fashion trends, focusing instead on durability, authenticity, and a clean aesthetic.

Minimalism with soul

Every piece by Ely Ely tells the story of a purist idea, brought to life through subtle details. The silhouettes are clean and precise, yet always cut to allow freedom of movement and comfort. Whether a slim-fitting bodysuit with a sculptural curve or a midi skirt with delicate macramé lace, the combination of clean lines and soft shapes creates a look that is both powerful and feminine.

Luxury you can feel

Ely Ely focuses on natural, high-quality fabrics. Luxurious Italian cashmere blends, fine silk, and exquisite wools are combined with innovative knit structures. A touch of elastane ensures effortless freedom of movement – ​​completely without synthetic additives. The garments are meticulously crafted in workshops in Italy, Romania, and Mongolia, making each piece not only beautiful but also exceptionally durable.

Confidence in Comfort

Ely Ely's focus on a perfect fit is unmistakable. Tailored jackets and two-piece suits appear particularly elegant thanks to their minimalist lines, while concealed zippers and invisible fasteners ensure that the outer contours remain undisturbed. Asymmetrical inserts and fine hardware details – such as narrow gold or silver elements – add subtle yet striking accents.

From Milan to online

The debut Spring–Summer '25 collection celebrated its premiere highlight in April 2025 at a pop-up event in the Fairmont Grand Hotel Kyiv. Since then, the Ely Ely showroom at Via Vincenzo Bellini 11 in Milan has invited visitors to experience the world of Ely Ely firsthand. Simultaneously, the online store offers a clearly structured shopping experience.

Ely Ely combines modern simplicity with thoughtful details and the highest quality. For women who want to feel comfortable and confident at all times, regardless of the occasion.