Founded in Milan in 2019, the brand represents a fusion of cool post-streetwear and timeless luxury. The brand's DNA consists of ambitious design with a contemporary twist and artisanal perfection, made in Italy.
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Retro influences
The design team's source of inspiration extends across music and design subcultures, as well as the unmistakable aesthetic of the late 1980s and 1990s. The result is a collection of memorable pieces—fashion that stands out, is ultra-modern, can be worn across multiple seasons, and is destined to outlast fleeting trends.
Blurred gender boundaries
A fluid gender concept underlies every look at HALFBOY. Traditionally masculine styles and shapes are reinterpreted and introduced into the female wardrobe, and vice versa. This innovative approach blurs the boundaries between genders and gives the designs a unique identity. Rough shapes are skillfully combined with luxurious fabrics and soft leathers, creating a harmonious balance between rawness and elegance. It's worth noting that all leather and shearling used are byproducts of the food industry and come from trusted tanneries that adhere to the highest quality standards.
Expressive, versatile, durable
HALFBOY not only embodies timeless elegance but also remains at the cutting edge. Its collections are characterized by the harmonious fusion of masculine cuts and feminine designs. The brand demonstrates a deep understanding of current trends and implements them with creative flair. Since its founding in 2019, HALFBOY has found a way to create designs that not only make a statement, but also offer versatile styling options and a long-lasting appeal.
New interpretations
Particularly impressive are the retro influences evident in the leather and lambskin outerwear pieces. Clear inspiration from the 1980s and 1990s is evident here. Halfboy reinterprets modern menswear classics, such as varsity jackets, with luxurious materials, blurring the lines between feminine and masculine. The collection is characterized by a unique blend of timeless elegance and modern sophistication.
Best quality
In terms of materials, HALFBOY relies on the finest leather and premium cotton-cashmere blends for sweatshirts. The oversized silhouettes lend the collection a relaxed yet stylish touch. This blend of high-quality materials, innovative design, and a distinct sense of retro aesthetics makes HALFBOY one of the leading brands in contemporary luxury fashion.
Zeitgeist in every respect
Overall, HALFBOY represents more than just a fashion line—it's a creative movement that breaks down gender barriers in fashion, combining timeless luxury with modern coolness, and always focusing on the highest quality and sustainability. The brand remains true to its roots while creating a unique identity that stands out from the rest and enriches the world of fashion in innovative ways.
Find the brand-new Halfboy styles online at loui.rocks.com or in our store in Essen.