Jean Claude Jitrois, born in France in 1944, was exposed to leather from a young age, as his father, a French Air Force pilot, always wore a leather jacket that he wasn't allowed to touch or wear. Jitrois initially worked as a child psychotherapist, frequently using clothing as a therapeutic tool. In an interview, he explains that leather made the children feel protected and brave. This experience ultimately inspired him to turn to fashion.

Over the past few decades, leather has repeatedly acquired new meanings. Before the 1980s, leather was generally seen as masculine, as it represented war and protective clothing. In 1960, it symbolized rebellious villains. Thus, Jean Claude Jitrois's vision was quickly clear: he wanted to highlight the positive aspects of leather.

In the 1990s, the French designer made the discovery that would change everything for him: stretch leather, which not only looks fantastic but also feels perfect against the skin, catches the light, and draws attention. After the 2000s, many brands recognized the potential of leather, and it quickly entered the mass market. The designer then increasingly focused on natural materials such as silk, embroidery, and delicate overlays, which were incorporated into the leather.

The designer has collaborated with numerous celebrities, including Brigitte Bardot, Princess Stephanie of Monaco, Heidi Klum, Beyoncé, Rita Ora, and many more. The Jitrois label has revolutionized the fashion world and is now sold globally. Whether black leather jackets or colorful leather dresses, the French fashion impresses with its high quality and exceptional comfort. Jitrois jackets captivate fashion lovers worldwide. In addition to the jackets, the short leather dresses are also absolute bestsellers. They impress with their vibrant colors and unique quality. The leather molds perfectly to the body.