kaëll's natural household and textile care products are more than just cleaning products—they're a declaration of love for all your favorite items, your health, and the environment! Sisters Katharina & Ellen founded the label in 2016 in the linen-weaving town of Bielefeld—with the firm belief that care means more than just superficial cleanliness.

kaëll's heart beats for beautiful, practical products. But conventional household products couldn't meet the kaëll sisters' standards. Neither cleaning performance nor safety nor environmental friendliness were convincing. Aesthetics also fell victim to conventional products, and so they quickly disappeared behind closed closet doors after use. Caring for favorite clothes also became a challenge. After a fruitless search for natural products that not only gently care for favorite laundry but also eliminate the need for expensive trips to the dry cleaner, the kaëll founders decided to take matters into their own hands.

Their journey began in the family business, where they became acquainted with the world of professional cleaning. Countless experiments and insights from top experts were incorporated into the development of their product range. The result: effective, safe, environmentally friendly, and family-friendly care products!

kaëll stands not only for the names of its two founders, but also for a mission: preserving favorite pieces, protecting health, and protecting the environment. Here, aesthetics meets functionality, tradition meets innovation, and care becomes an art form. Here, care is more than just cleaning—it's love in action.