Loui.rocks, founded by Kristina Jürgensen, is dedicated to the motto "celebrate your personality" and has come a long way since its founding in 2020. The company, founded by Kristina Jürgensen, is much more than a fashion store. With a carefully curated selection of designers and concept products, loui.rocks offers a wide range of current trends as well as timeless classics of high fashion and lifestyle products. As a multi-brand fashion store, it presents both established designer labels and emerging local brands.

A distinctive feature of loui.rocks is its close connection to the community. The multi-brand store sees itself not just as a retailer, but rather as part of a vibrant and dynamic community of fashion enthusiasts. The Essen flagship store hosts regular events and workshops to create memories and an atmosphere of openness and transparency. Loui.rocks is far more than just a store—it's a place where people meet, exchange ideas, and share their passion for fashion and lifestyle. Another milestone was the launch of the online shop in 2021. This initiative allows customers to experience the unique shopping experience beyond national borders and choose from an even wider selection of products.

Loui.rocks has partnered with Souleway to present a collection of unique, handmade products. The collection includes a variety of must-haves for everyday life, including a cap, a weekender, a shopper, and a cosmetic bag. The pieces are available in two colorways each with a minimalist logo design in a washed-out look. What makes this collaboration so special? The pieces are made of 100% high-quality cotton canvas, a natural fiber that is not only durable but also environmentally friendly. These canvas products are made of natural cotton yet are water-repellent, meaning they are not only stylish but also functional. Another highlight: Each individual accessory was handcrafted in a renowned Hamburg studio, guaranteeing the highest quality and attention to detail!