SIMKHAI's philosophy focuses on creating garments that are both aesthetically pleasing and practical. The brand places great importance on details and craftsmanship, which is reflected in the careful selection of materials and precise workmanship. The collections are designed to meet the needs of a modern lifestyle. SIMKHAI's brand identity is characterized by a blend of classic chic and contemporary design. This is reflected in the diverse collections, which range from casual everyday wear to more sophisticated pieces. SIMKHAI pieces are characterized by their versatility. SIMKHAI fashion is suitable for both casual and formal needs, making it an attractive choice for a wide audience.

Founded in 2010 by designer Jonathan SIMKHAI, SIMKHAI is known for its approach to combining everyday coolness with innovative techniques and timeless craftsmanship. Inspired by both architects and sculptors, the brand combines advanced construction methods with detailed handcrafting, resulting in unique and exquisite clothing and lifestyle designs. The studio, which received the prestigious CFDA/Vogue Fashion Fund award in 2015, has earned a reputation for its distinctive silhouettes, high-quality construction, and enduring modernity. Based in Los Angeles, SIMKHAI fosters a vibrant creative community, sharing its designs and stories with women worldwide who live bold, fearless lives. A graduate of Parsons School of Design and the Fashion Institute of Technology, Jonathan Simkhai launched his first women's collection in New York City. As an early member of the CFDA Incubator program, he quickly developed a keen sense of craftsmanship and quality. Today, he leads the brand's creative direction, drawing inspiration from his travels and the different cities he and his husband consider home.

Since its founding, SIMKHAI has achieved several important milestones. One of the most notable is the launch of the Pre-Spring 2024 collection, which sets a clear example of the brand's growth and evolution. This collection demonstrates how SIMKHAI is continuously evolving and adapting to the changing needs and preferences of the fashion industry.

A hallmark of SIMKHAI's collections is the combination of contemporary design and timeless aesthetics. The brand places great emphasis on ensuring that its garments are not only fashionable, but also durable and versatile. This is reflected in the selection of fabrics, cuts, and color palettes, all of which aim to strike a balance between trend and tradition. Furthermore, the collections demonstrate a clear commitment to craftsmanship and quality.

The Pre-Spring 2024 collection includes a range of key pieces that exude flair and functionality. These include both light, airy designs for warmer days and more robust pieces for cooler temperatures. The collection features a palette of soft colors and sophisticated patterns that create a fresh yet sophisticated atmosphere. Styles range from relaxed casual looks to chic business attire, with each piece bearing SIMKHAI's signature signature.

A key feature of the Pre-Spring 2024 collection is the careful selection of materials. SIMKHAI relies on high-quality fabrics known not only for their comfort but also for their durability. The craftsmanship of each garment demonstrates a high level of craftsmanship, with attention paid to every detail to ensure the highest quality. This dedication to materials and craftsmanship reflects SIMKHAI's commitment to creating fashion that is both beautiful and lasting.