UGG's roots go back to the beaches of Australia, where surfers in the 1960s were looking for a comfortable and warm solution after riding the waves.
In 1978, Australian surfer Brian Smith founded the UGG brand in Southern California and soon made the robust sheepskin shoes known beyond surf and beach culture.
Originally, boots were functional everyday helpers, but in the early 2000s they entered the mainstream fashion world via celebrities and street style.
Today, UGG belongs to the American Deckers Outdoor Corporation and is present in over 130 countries as a lifestyle brand.

UGG products are characterized by their distinctive sheepskin lining, comfortable fit and minimalist design.
The classic silhouette of boots has evolved over the years – from short slip-on boots to fashionable versions with higher shafts and platform soles.
In addition to shoes, the product range now also includes apparel and accessories that emphasize the relaxed, Californian-inspired lifestyle.

UGG has established itself as a symbol of comfortable luxury: The combination of comfort and style appeals to a wide audience.
Thanks to prominent brand ambassadors and recurring fashion trends, the brand remains relevant and sought after in the fashion scene.
While some classic models evoke nostalgia, new designs focus on current trends and innovative material combinations.