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  • On May 12th, it's Mother's Day! Use the code mum20 for 20% off *only valid for gifts and fashion pieces
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  • Clothing
  • MEN'S WORLD
    • SALE
    DESIGNER

    BEHIND THE SCENES

    Kristina - Founder of loui.rocks, has had a remarkable journey. A former pediatrician, she has turned her back on medicine and dedicated herself to her true passion - high-end fashion. Ever since she was young, Kristina has been passionate about fashion and realized that fashion is more than just a piece of clothing. For her, it is a way to be creative and express her own personality. Kristina's life is packed - as a mother of three and a successful entrepreneur, she is constantly on the go. But now you have the chance to take a look behind the scenes and accompany Kristina on her trips to Milan or Paris. Here you'll get unique insights into upcoming photo shoots and upcoming collections.

    "My job is an endless journey of versatility, a constant dance between selling in store, exciting business trips to Milan and the creative devising of new strategies in the office. The opportunity to work in such different areas makes my passion for this one profession. Every day is an adventure where I develop my skills and new horizons can discover."
    – Kristina Jürgensen