PATOU

Welcome to the magical world of Patou, a designer brand that combines luxury, innovation and sustainability. From Paris, the vibrant capital of France, Patou is conquering the fashion industry and setting new standards for timeless elegance and environmentally conscious creations.

The vision of Jean Patou

The origins of Patou go back to the early 1920s, when the visionary designer Jean Patou founded the brand. Since then, Patou has stood for a unique style that captures the essence of French elegance. From its inception, the brand has been celebrated for its avant-garde designs and innovative approach to fashion making. Patou has managed to combine tradition and progress to create garments of unparalleled quality and timeless design. The brand is based in Paris, the epicenter of the fashion industry, where talented designers push their creative boundaries and set the latest trends

Sustainability and transparency

What sets Patou apart from other luxury brands is their tireless commitment to sustainability. The brand is on a mission to introduce environmentally conscious practices into its production to minimize its impact on the environment. From the use of sustainable materials to resource-saving manufacturing techniques - Patou is actively committed to a more sustainable fashion industry.

The philosophy

"Elegance, beauty, art and fantasy - in these four words you will find my collections," says founder Jean Patou. Innovation is at the heart of Patou's philosophy. The luxury brand is always looking for new techniques and materials to create unique garments. Patou doesn't stay in the comfort zone of the familiar, but boldly ventures into new territories to create groundbreaking fashion. Each Patou piece tells a story and embodies the designers' passion and creativity. From stunning evening gowns to elegant everyday wear, Patou adds a distinctive touch of French elegance to every garment. The brand has become a symbol of environmentally conscious luxury that reflects the needs of modern consumers. The brand believes that fashion should not only be beautiful, but can also have a positive impact on the world. With her clear stance on sustainability, Patou is a pioneer in the fashion industry and inspires other brands to follow her example.

Patou on the red carpets of the world

Patou has established itself as one of the most sought-after designer brands and is valued by celebrities, influencers and fashion connoisseurs alike. The high fashion brand is represented by global stars such as Jeniffer Lopez, Emma Stone, Emma Chamberlain and many more. The brand stands for luxury that goes hand in hand with responsibility and for timeless elegance that never goes out of style.

Patou at Loui.rocks

If you are looking for a unique designer piece that not only highlights your style but also reflects your values, then Patou is the brand you need to know. Immerse yourself in the world of French elegance, innovation and sustainability - experience the magic of Patou at Loui.rocks and let yourself be enchanted by their timeless fashion. Patou - where luxury meets sustainability and a new era of fashion is ushered in.

Discover the luxury outfits in the street style look from PATOU now online and in our loui.rocks store in Essen Bredeney.